1. Success authors usually serve up vivid stories about how exceptional businesspeople stamped their personalities on a company or rescued it from a life-threatening crisis.

　　2. Most businesspeople will not be surprised to learn that it is better to find a profitable niche and focus on boosting your revenues than to compete on price and cut your way to success.

　　3. Over the past few months it has been working hard, with the help of media consultants, to play down its cosy reputation in favour of something more academic and serious.

　　4. Ongoing research tracking prospective 2012 students suggests that they are not only becoming more sophisticated in thinking about what they want from a university, but are also spending more time researching evidence to back up institutional claims.

　　5. Some 50 studies show that companies that commit to such aspirational goals as zero waste, zero harmful emissions, and zero use of noon-renewable resources are financially outperforming their competitors.

　　6. It is easy to miss amid the day-to-day headlines of global economic recession, but there is a less conspicuous kind of social upheaval underway that is fast altering both the face of the planet and the way human beings live.

　　7. Talent, charm, and an exceptional work ethic have rarely hurled anyone as far as they have this former abused teenage mother from rural Mississippi who became one of the world's most successful entertainment icons and the first African-American female billionaire.

　　8. But Monsanto, the agricultural giant, insists it has a patent on the kind of genetically modified seeds Bowman used—and that the patent continues to all of the progeny of those seeds.

　　9. Democrats and Republicans can and will take sides on a number of issues, but a more crucial concern is that both are basing major policy decisions on guesstimates rather than looking at the vast wealth of raw data with a critical eye and an open mind.

　　10. Those fACTors are more than enough to make up for the squalor, disease and spectacular poverty that those same migrants must often at first endure when they become urban dwellers.　　

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