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Enough “meaningless drivel”. That’s the message from a group of members of
the UK government who have been examining how social media firms like LinkedIn
gather and use social media data.
The House of Commons Science and Technology Committee’s report, released
last week, has blamed firms for making people sign up to long incomprehensible
legal contracts and calls for an international standard or kitemark (认证标记) to
identify sites that have clear terms and conditions.
“The term and conditions statement that we all carelessly agree to is
meaningless drivel to anyone,” says Andrew Miller, the chair of the committee.
Instead, he says, firms should provide a plain-English version of their terms.
The simplified version would be checked by a third party and awarded a kitemark
if it is an accurate reflection of the original.
It is not yet clear who would administer the scheme, but the UK government
is looking at introducing it on a voluntary basis. “we need to think through how
we make that work in practice,” says Miller.
Would we pay any more attention to a kitemark? “I think if you went and did
the survey, people would like to think they would,” says Nigel Shadbolt at the
University of Southampton, UK, who studies open data. “We do know people worry a
lot about the inappropriate use of their information.” But what would happen in
practice is another matter, he says.
Other organisations such as banks ask customers to sign long contracts they
may not read or understand, but Miller believes social media requires special
attention because it is so new. “We still don’t know how significant the
long-term impact is going to be of unwise things that kids put on social media
that come back and bite them in 20 years’ time,” he says.
Shadbolt, who gave evidence to the committee, says the problem is that we
don’t know how companies will use our data because their business models and
uses of data are still evolving. Large collections of personal information have
become valuable only recently, he says.
The shock and anger when a social media firm does something with data that
people don’t expect, even if users have apparently permission, show that the
current situation isn’t working. If properly administered, a kitemark on terms
and conditions could help people know what exactly they are signing up to.
Although they would still have to actually read them.
1. What does the phrase “ meaningless drivel” in paragraphs 1 and 3 refer
to?
A. Legal contracts that social media firms make people sign up to.
B. Warnings from the UK government against unsafe websites.
C. Guidelines on how to use social media websites properly.
D. Insignificant data collected by social media firms.
2. It can be inferred from the passage that Nigel Shadbolt doubts whether
_______.( B )
A. social media firms would conduct a survey on the kitemark scheme
B. people would pay as much attention to a kitemark as they think
C. a kitemark scheme would be workable on a nationwide scale
D. the kitemark would help companies develop their business models
3. Andrew Miller thinks social media needs more attention than banks mainly
because _______.( D)
A. their users consist largely of kids under 20 years old
B. the language in their contracts is usually harder to understand
C. the information they collected could become more valuable in future
D. it remains unknown how users’ data will be taken advantage of
4. The writer advises users of social media to _______.( B )
A. think carefully before posting anything onto such websites
B. read the terms and conditions even if there is a kitemark
C. take no further action if they can find a kitemark
D. avoid providing too much personal information
5. Which of the following is the best title of the passage?( C)
A. Say no to social media?
B. New security rules in operation?
C. Accept without reading?
D. Administration matters!
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